New Years 2023 Instagram Mini Mural
The New Years mural was aimed at expressing gratitude to their supporters and hinting at things coming in the future. Original photography was required for this and superimposed onto manipulated stock images. Each image is adorned with a new item from their product catalogue as well as brief texts to read and clever things hidden within the art.
New Years 2023 Instagram Carousel Mural
Nested within the first post of the New Years 2023 instagram mural is a three image carousel reflecting on the past year. The background of the three images is divided into the brands signature four colors, creating a visual that encourages readers to continue swiping through the carousel. A collage of images depicts the cannabis lifestyle and attitude.
NYCE Cream 2022 Instagram Mini Mural
This Instagram mural was the first to be conceived as a 3 image campaign and it occurred in the interest of time. The experiment was supposed to show me how quick something of this nature can be turned around. One day was dedicated to photography and research, with a second day dedicated to polishing up the concept. The background of the mural is an elaboration on the package design background, which would then influence an updated package artwork. The results create a panoramic image packed with colorful imagery, fun typography, and valuable information for consumers on each post.
NYCE Dranks ‘Recipes’ Instagram Mural
The 'Dranks Recipes' Campaign exhibits diverse uses for the brand's gourmet cannabis product while encouraging viewers to try it with their favorite seasonal beverages. Multiple recipes were curated for this campaign’s photography which all required staging, shooting, and editing. Campaign originally featured 9 posts in a 3x3 instagram grid, with the centerpiece being an illustration. Remaining posts were carousels containing three images; a cover image, a recipe image, and a product ‘hero shot’ - illustrated in the second set of images.
All posts within the mural display two prepared beverages to subtly condone principles of community and generosity. Photos feature multiple bottles to communicate abundance. Our social media approach to murals has since shifted to 3 posts and this mural was reduced from 9 posts to 6 only recently in early 2024. The removed assets will see a future in a new and separate campaign towards Fall 2024.
NYCE Nugs ‘Piles’ Instagram Mural
The 'Nugs Piles' Campaign was my first project where I had to shoot and implement original photography. The campaign sought to craft simple imagery aimed at emphasizing abundance while showcasing the brand's most popular and colorful flavors front and center. Concept was to tile nine instagram posts so they may create a larger thematic collage. Concept sought to create images that serve either as stand-alone images or as integral units to the mural. Mural overall aimed to eliminate what I refer to as “Dead Images”; where an image is shared that holds little to no value for social medias, possibly upsetting engagement.
Project required conceiving, staging, shooting, and editing original photography along with designing a centerpiece illustration using a mascot provided by the client. Project only recently reduced the mural from nine posts to six due to discontinued flavors and a shift in social media approach. it is likely to reduce to only three posts to reflect some consistency across all current murals.
'Live pHierce' Instagram Mural
This image campaign for a nutritional supplement brand, although not related to cannabis, was my first iteration of the Instagram mural project. Product images in the campaign were provided and used in conjunction with stock imagery. Around early 2020 there had been a trend of using multiple instagram posts to create a larger image.
In observing existing murals from other brands I had noticed many instances create images without anything of value that may garner likes or attention; images I refer to as 'dead images'. This project helped mold how I would approach instagram murals moving forward — actively avoiding 'dead images'. Applying this strategy in conjunction with the clients input, this campaign features six images that can stand on their own to become even stronger with captions.